5 New Standout Hotels in London


Well established as a design capital — the famed Victoria and Albert Museum was founded in the 19th century as a design museum — London has become the world’s best hotel city.

There are the pillars of timeless elegance, like Claridge’s and The Connaught, which set the hospitality bar quite high while injecting glamour into the hotel cocktail bar and restaurant.

England’s capital also hosts upstarts like The Hoxton, which opened its first hotel in 2006 in Shoreditch, an East End neighborhood, helping to transform the district and redefine the hotel lobby as a creative hangout, aglow with laptops.

Game-changers like Chiltern Firehouse — opened in 2013, still white hot, and not just because it’s got a secret smoking room — and The Ned, the 252-room hotel and members club opened in 2017 by the founder of Soho House, continue to rewrite the rules of what hotels can be: a place to rest your head, of course, but cultural touchstones, too. That’s why The Standard chose London for its first address outside the United States — on Euston Road in a striking 1974 Brutalist building, opening officially in the fall.

Named for the 14th-century merchants and traders who established this district in the City of London, this 92-room hotel is 100 percent powered by renewable energy and has a rooftop terrace, where lunch comes with views of St. Paul’s and the Shard.


Just before a major renovation was to be unveiled last year, a fire ripped through this property, so the old-world behemoth had to be renovated again — for a total cost of $192 million. The results are shockingly luxurious and certainly not for the faint of wallet (nor for anyone with a shopping, er, problem, given the proximity to the fashion temples of Knightsbridge), but well suited to one of the few hotels on Hyde Park.

You can set your Rolex by the Royal Horse Guards riding by every morning at 10:30 on the way to the Changing of the Guard at Buckingham Palace.

Very near Tower Bridge and the Tate Modern, this 193-room hotel is a refurbished 1905 magistrate’s court. While there’s a whiff of businessman’s hotel design in the rooms (it’s part of Marriott’s Autograph Collection), some details from the architect John Dixon Butler’s Edwardian original are intact — such as the Y-shaped central staircase.

The original Cadogan Hotel, where Oscar Wilde was arrested in 1895, was built in 1887. After a four-year, $48 million restoration, it’s now a 54-room (and suite) boutique hotel in central London with lots of exclusivity, including access to the mulberry trees and tennis courts of the private Cadogan Place Gardens.



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